WALKING THE TALK
Rethink Everything is a creative agency that solves complex business problems by integrating creativity and imagination to create positive and sustainable change. We deliver highly strategic creative solutions with large-scale impact. There is no limit to how we solve your problem or activate the market.
WALKING THE TALK
Rethink Everything is a creative agency that solves complex business problems by integrating creativity and imagination to create positive and sustainable change. We deliver highly strategic creative solutions with large-scale impact. There is no limit to how we solve your problem or activate the market.
WALKING THE TALK
Rethink Everything is a creative agency that solves complex business problems by integrating creativity and imagination to create positive and sustainable change. We deliver highly strategic creative solutions with large-scale impact. There is no limit to how we solve your problem or activate the market.
WALKING THE TALK
Rethink Everything is a creative agency that solves complex business problems by integrating creativity and imagination to create positive and sustainable change. We deliver highly strategic creative solutions with large-scale impact. There is no limit to how we solve your problem or activate the market.
Mike Spirkovski
Managing Partner & CCO
Throughout his career, Mike Spirkovski has been responsible for creating some of Australia’s most relevant and enduring ideas recognised right across the world.
He Co-Founded Earth Hour, the world’s biggest movement to protect the planet.
Transformed Toyota LandCruisers into a pop-up, emergency mobile phone network. Created Donation Dollar, the world’s first coin designed to be donated and not spent. For Kingfisher, he developed World Phone Amnesty, a global platform to inspire circulation and reduce mobile phone waste.
Mike is currently ranked the No. 1 CCO in Asia Pacific by the One Club Global creative rankings and the 7th most creative CCO in the world by The Drum. His mission is to continue to create important work, and make a difference for humanity and the planet.
Vanessa Liell
Partner & Strategic Comms
Vanessa is a strategic communications and corporate affairs professional with over 25 years' experience in corporate affairs, agency leadership and entrepreneurship.
As Chief Executive Officer and co-founder of Herd MSL, Vanessa led one of Australia's largest and most awarded public relations agencies for more than a decade.
In 2017, Herd MSL was acquired by Publicis Groupe, joining one of the world’s top five advertising networks.
Vanessa is the winner of B&T's Women in Media PR Leadership Award, a Fellow of the Public Relations Institute of Australia, a member of Chief Executive Women, and a Casual Academic at UTS Sydney's School of Communications.
Mike Spirkovski
Managing Partner & CCO
Throughout his career, Mike Spirkovski has been responsible for creating some of Australia’s most relevant and enduring ideas recognised right across the world.
He Co-Founded Earth Hour, the world’s biggest movement to protect the planet.
Transformed Toyota LandCruisers into a pop-up, emergency mobile phone network. Created Donation Dollar, the world’s first coin designed to be donated and not spent. For Kingfisher, he developed World Phone Amnesty, a global platform to inspire circulation and reduce mobile phone waste.
Mike is currently ranked the No. 1 CCO in Asia Pacific by the One Club Global creative rankings and the 7th most creative CCO in the world by The Drum. His mission is to continue to create important work, and make a difference for humanity and the planet.
Vanessa Liell
Partner & Strategic Comms
Vanessa is a strategic communications and corporate affairs professional with over 25 years' experience in corporate affairs, agency leadership and entrepreneurship.
As Chief Executive Officer and co-founder of Herd MSL, Vanessa led one of Australia's largest and most awarded public relations agencies for more than a decade.
In 2017, Herd MSL was acquired by Publicis Groupe, joining one of the world’s top five advertising networks.
Vanessa is the winner of B&T's Women in Media PR Leadership Award, a Fellow of the Public Relations Institute of Australia, a member of Chief Executive Women, and a Casual Academic at UTS Sydney's School of Communications.
