Client

Unicef

Campaign

Change for Good

Turning a useless currency into a life-saving one.

Challenge

To the average Australian a 5-cent coin is seen as almost useless; every day it’s simply discarded and left behind; we rarely notice, and practically never care.

Goal

But crucially, to a child in a far-off land, that same 5-cent piece is immensely powerful and can supply clean drinking water for two days.

Solution

When you start to add up the value of the millions of 5-cent pieces that are dismissed and even discarded each year, you start to see how this idea can change the world.

If you approach every day as an opportunity to do great things in the world, please GET IN TOUCH
- We’d love to meet you.