Client

Made from Melbourne

Campaign

Keeping live music alive

Keeping live music alive

Challenge

A one-of-a-kind guitar made to help save live music venues.

Goal

In Melbourne, as gentrification and urban development push hallowed and much-loved live music venues to the brink, we created a totem for the Made by Melbourne collective to remind people of the importance of live music.

Solution

MM3000 is a unique instrument built with timber from the venues it is helping to save. The initiative was supported by a feature-length documentary celebrating those venues and the music industry at large.

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